klaipedon.lt<\/a> website will help people decide what to do in the city today, over the coming weekend or during a longer stay. The newly launched platform will also serve a very practical purpose \u2013 helping people quickly find out what is happening in the city right now, what is worth seeing, where to go and how to plan their time. <\/p>\n\n\u201cThe new \u2018Klaip\u0117d\u2019ON\u2019 brand gives the city\u2019s events and experiences a single direction, while the information system will help residents and visitors more easily discover what is happening in the city, make their plans and take advantage of opportunities to experience Klaip\u0117da at different times of the year. It is especially valuable that, alongside major events, we will be able to showcase smaller initiatives, interesting places and the people who create the city\u2019s everyday life. All events taking place in the city will be presented on one unified platform, so neither residents nor tourists will have to search for information across different websites,\u201d says Romena Savickien\u0117, Director of the Klaip\u0117da Tourism Information Centre. <\/p>\n\n
The brand will speak in the voice of a curious local \u2013 simply, warmly and directly. It will not only help people plan their time, but also feel closer to the life of the city. Its content will adapt to the season, weather and rhythm of the city: one day it might suggest a plan for after work, the next an idea for the weekend or an opportunity to discover a lesser-known place in Klaip\u0117da. <\/p>\n\n
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What \u201cKlaip\u0117d\u2019ON\u201d means<\/strong><\/p>\n\nThe brand positioning and visual identity were created by \u201cGodspeed\u201d agency. They build on the approved Klaip\u0117da city image marketing strategy and the \u201cJudantis miestas\u201d (\u201cA City in Motion\u201d) campaign, which is aimed at professionals from other major cities who are tired of constant stress and looking for a slower, yet higher-quality pace of life. <\/p>\n\n
\u201cWhen developing the positioning and visual identity, we were looking for an expression of a city that is constantly changing. The Klaip\u0117da sky takes on different colours throughout the day, so it became a natural foundation for a brand that speaks about what is happening in the city right now. This led to a flexible visual system that extends Klaip\u0117da\u2019s city identity and can adapt to different events, seasons and city stories,\u201d says Ieva Zajankauskait\u0117, Head of \u201cGodspeed\u201d agency. <\/p>\n\n
\u201cKlaip\u0117d\u2019ON\u201d extends the direction of Klaip\u0117da\u2019s city identity and transforms it into an always-on city image platform that tells stories not only about Klaip\u0117da as a place, but also about the life, people, culture and experiences happening within it. In the brand, Klaip\u0117da becomes the centre of the story, while the word \u201cON\u201d works as an international signal meaning \u201cswitched on\u201d, \u201chappening\u201d and \u201clive now\u201d \u2013 easily understood without translation. <\/p>\n\n
The identity draws inspiration from the natural backdrop of the seaside region \u2013 the sky and its ever-changing colours. This visual language is complemented by documentary-style city photography capturing people, places and moments. <\/p>\n","protected":false},"excerpt":{"rendered":"
Klaip\u0117da is introducing its new brand, \u201cKlaip\u0117d\u2019ON\u201d \u2013 a city that recharges. It is a unified events, tourism and city image platform that brings together everything the city is about today into one system, making it easier for both Klaip\u0117da residents and the city\u2019s visitors and partners to discover. The unified platform provides information about […]<\/p>\n","protected":false},"featured_media":21165,"template":"","naujienu_kategorija":[],"class_list":["post-21166","naujienos","type-naujienos","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/klaipedon.lt\/en\/wp-json\/wp\/v2\/naujienos\/21166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/klaipedon.lt\/en\/wp-json\/wp\/v2\/naujienos"}],"about":[{"href":"https:\/\/klaipedon.lt\/en\/wp-json\/wp\/v2\/types\/naujienos"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/klaipedon.lt\/en\/wp-json\/wp\/v2\/media\/21165"}],"wp:attachment":[{"href":"https:\/\/klaipedon.lt\/en\/wp-json\/wp\/v2\/media?parent=21166"}],"wp:term":[{"taxonomy":"naujienu_kategorija","embeddable":true,"href":"https:\/\/klaipedon.lt\/en\/wp-json\/wp\/v2\/naujienu_kategorija?post=21166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}